Our Brands

Customer value proposition

M.Video is developing as a universal retailer in the household appliances and electronics sector, providing an excellent customer experience, premium service and new products from the leading electronics brands. The M.Video brand is meant to deliver a unique form of emotional engagement and to provide customers with an attractive offer while conveying the benefits associated with long-term loyalty. The ONE RETAIL concept, an integrated digital environment and service based on in-depth knowledge of customer needs, will be a key driver for M.Video’s development in the years to come.

Strategy

The goal of M.Video’s strategy is to strengthen its position as the Group’s leading brand and as the best-known and most reliable retailer in the Russian market for household appliances, digital equipment and gaming devices. M.Video’s market share will be increased by expanding its audience, developing its online business, providing a better product range in the mid-price and premium-class segments, as well as improving the quality of service. The introduction of digital technologies and ecosystems within the ONE RETAIL concept are the key instruments for implementing the brand strategy.

^{* MAU – monthly active users, or the average monthly number of active users of mobile apps.}